Focal Point Photography

About Us

Since 1983, Focal Point Photography has been more than just a camera store in Dallas, Oregon - we've been a cornerstone of the photography community. Our mission is simple: to educate, inspire, and equip photographers throughout Oregon with the tools and knowledge they need to succeed.

Our Story:
Founded by Mike Lowery at the age of 22, Focal Point Photography has survived and thrived while many other camera stores have disappeared. The secret to our longevity? An unwavering commitment to putting customers first. In 2019 after working at the shop for 9 years, Nate Woods bought Focal Point, continuing Mike's legacy while bringing fresh energy and modern innovations to serve a growing customer base.

Our Approach:
At Focal Point, we believe in honest, straightforward service. Our team of experienced photographers is dedicated to matching you with the right equipment for your needs and budget - no unnecessary upsells, just genuine advice from people who understand your passion and want to see you do your best.

Our Community:
We're proud to serve a loyal customer base that spans generations - some have been with us for over four decades! This enduring support drives us to provide exceptional service every single day.

Our Values:
Photography is universal - it's art, science, and social connection. We welcome everyone, regardless of their background, beliefs, or experience level. When you step through our doors, you'll be treated with the same respect and care we offer to all our customers.